Technical SEO checklist: what not to forget

Content is king, but technology is the castle. If the drawbridge is up, no one gets in. A perfect technical SEO checklist ensures that search engines can find, read, and understand your website. Forget one of these points? Then your ranking can collapse, no matter how good your texts are.

1. Indexing & Crawlability (The Gatekeepers)

Before you can rank, you must be found. Technical SEO starts at the basics: can the Googlebot enter your site at all?

2. Speed & Core Web Vitals

Speed is an official ranking factor. Google uses the Core Web Vitals to measure user experience. A slow site causes a high 'bounce rate', which damages your position in search results.

Use our Free Page Analyzer to instantly see if your page loads fast enough.

3. HTTPS & Security

Google confirmed years ago that HTTPS is a "tie-breaker" signal. If two sites are equal, the secure site wins.

• Ensure a valid SSL certificate.
• Force a redirect from HTTP to HTTPS (prevent duplicate content).
• Check for 'Mixed Content' errors (insecure images on a secure page).

4. Mobile-First Indexing

Google nowadays looks at the mobile version of your site first. If your site is not responsive, you are practically invisible. A technical SEO checklist is incomplete without mobile validation.

Ensure buttons are large enough, text is readable without zooming, and no elements fall off the screen (viewport configuration).

5. Structured Data (Schema.org)

Do you want those nice stars, prices, or FAQ blocks in the search results? You do that with Schema Markup. This is code that helps search engines understand what your content is (a product, a recipe, a review).

Our Product Generator automatically adds this code to your product descriptions.